The answer is YES!

While six figures may seem unattainable in the corporate environment when working within the confinement of a cubicle, it doesn’t have to. All you have to do is break out of that oppressive gray space and build a business of your own.

Internet marketing isn’t for everyone, but if you have the drive to earn money fast, it is a great opportunity to become an instant success. It almost sounds too good to be true, doesn’t it? Well, it’s not.

There are many advantages to working for yourself, and there are an infinite number of ways to begin and build a successful internet marketing career. But one extremely effective and proven way to make some fast cash is to hold fire sales. Not only will you see instant sales go through the roof, but you will benefit greatly from the long-term effects they can and will have on your business.

By holding a fire sale, you are offering valuable products and product bundles at extremely discounted prices to attract customers almost instantly. If done correctly, your customers will practically burn rubber to check out! Here’s how it works:

1. Decide which products you would like to sell. (E-books, reports, online courses, resale rights products, etc.)
2. Determine their real value.
3. Now, cut that price as low as you can go.
4. Set a price schedule for your fire sale that slowly increases each day for the life of your sale. For example, you may offer your product for $50 on Day 1, but by the fifth and final day of your sale, the price goes all the way up to $500.

Be sure to clearly state how much the product or product bundle is worth so that your customers and potential customers will see just how much of a discount they are getting on these valuable items. They will quickly rush to purchase once they realize that you are practically giving your products away!

Couple your extreme discounts with value-added offerings (like future savings, membership discounts, and more!), and you will not only secure a sale, but you create a customer for life. And THIS is how you will make your money.

You see, six figures is a goal but it is not a destination. The possibilities are endless. With a little drive and determination, and helpful hints along the way, you can and will become a successful, six-figure earning internet marketer.

Fire sales alone can bring in large amounts of revenue and help you gain future revenue as well. Your customers will see just how committed you are to providing them with quality products at a great price, and you will see just how beneficial it all can be.

To be clear, let’s address some of the potential pros and cons of putting this effective marketing strategy to use. You will quickly see that for every “con” there is a “pro”!

Fire Sale Pro #1: Attracting Customers with Low Prices

Since fire sales start at bottom floor pricing – the lowest of the low, your customers will be instantly attracted to the discount and most likely, buy your products!

Fire Sale Con #1: Low Prices Mean Low Revenue

But not really! Yes, you will cut your prices for your fire sale, but remember, with a fire sale, your prices steadily increase with each day of the sale. So really, you are gaining sales, not losing money, from customers who may not have otherwise purchased your products at all.

Fire Sale Pro #2: Instant Sales for Fast Cash

Because of the extremely low prices often associated with fire sales (especially within the first few days), customers will flock to your online store to take advantage of the discount. This is great if you need instant sales, and ultimately, instant revenue.

Fire Sale Con #2: One Time Sales Aren’t Good for Long Term Business

Although it may seem like fire sales only produce one-time revenue, they are a long-term investment. In other words, they are good for more than the initial sale. You are also gaining new customers and proving to your existing ones just how committed you are to providing them with quality products at affordable prices.

Fire Sale Pro #3: Increased Productivity

Because your fire sales will have your products “flying off the shelves”, you will need to produce more products in greater quantities. Although this is time-consuming, it is great for your business and even better for your bank account!

Fire Sale Con #3: Fire Sales Are Too Demanding

While holding regular fire sales will require a certain level of commitment on your part, they are well worth the investment. If you are willing to work hard to keep up with your newfound success, you will quickly reap the rewards of it.

As you can see, even the “cons” of fire sales can be viewed as “pros.” It’s all in the eyes of the beholder. It’s all in the eyes of the internet marketer. If you want to become successful and realize your full earning potential, then fire sales are a great way to do just that. It’s up to you to have a positive attitude and see just how any potentially perceived disadvantages of this tried and true marketing strategy can work to your advantage as a successful entrepreneur.

You must always stay one step ahead of your customers. How? You simply extend your fire sale and offer an exclusive offer that allows your customers to benefit from the best discount price possible, the same price as the one you offered on Day 1 of your fire sale! Now, instead of only 10%, they can once again benefit from a 50% discounted price. In addition, you let your customers know that “every copy must go!” and therefore, you are extending your fire sale “just one more day!” And not only are you extending the sale an extra day, but you are also offering a one-time, exclusive “Day 1” price for the first five customers who place an order with you.

Suddenly, the customers who waited too long to get that great offer is back in their arms and anxiously chomping at the bit again to buy your exclusive, valuable products. It’s simply the principle of supply and demand.

With a fire sale, you supply the product, and you create the demand by diminishing the perception of the supply and making an enticing offer with extremely discounted prices. In other words, you may not be in jeopardy of running out of copies of your report but by giving your customers this impression (not by lying but by implying) that the product suddenly becomes more attractive.

To bring home the whole concept of a fire sale, even more, think about it as a dating relationship. You often daydream about the one that got away, right? You don’t have to admit it, but everyone does this at some point! Andy, why is this? Because you think about the “what if” factor. So, what better way to entice customers to purchase than to make them feel like they might miss out if they don’t act fast.

Remember, a fire sale is a great marketing tactic, but it is only beneficial when it produces a profit for your business. You must apply your business sense and put your best foot forward to make your fire sale a success.

You want to maintain your credibility by only offering a fire sale when necessary. Maybe your “necessary” is every month. Maybe, it’s every six months or once a year, and that’s okay. But be sure you are putting your best marketing strategy skills to use. You will have to walk a very thin line between holding beneficial fire sales to secure quick revenue and watching your business go up in flames.

Consider the following examples of how to effectively set your fire sale schedule.

Annual Fire Sales

Once a year, you hold a fire sale on your top-selling products. You may consider both a bundle and an individual product fire sale to offer some variety to your clients.

Semi-Annual Fire Sales

A semi-annual fire sale is held twice a year or every six months. This approach is similar to that of the annual fire sale, and you can generate interest and anticipation as each sale approaches.

Quarterly Fire Sales

Quarterly fire sales are held four times a year, about every 12 weeks or once every three months. You can offer product bundles or individual items for sale.

Monthly Fire Sales

Monthly fire sales are held once every month. A great way to schedule them would be to hold a fire sale every 1st or 15th of the month. This way, your customers come to know what to expect.

No matter how often you hold your fire sales, you may want to consider naming a “topic of the month.” This not only works out well for monthly fire sales but can be helpful for general sales as well. The idea is to offer products relevant to one particular topic each month, which will entice your customers to buy more. This approach lends itself to a variety of bundle opportunities that work perfectly for fire sales as well.

Keep in mind, though, if you choose to host monthly fire sales, be 

sure to switch up your topic focus and offer new and truly unique products as often as possible. You don’t want to run the risk of losing your customers’ interest. You have to keep them intrigued at all times and let them know you are committed to sharing with them as much as possible.

Only you can decide how often to hold a fire sale. Carefully consider your target market and your current customer base to determine just how beneficial a fire sale will be and how often it is necessary to hold one. They can be a great tool and a fast way to earn money.

When it comes to fire sales, there is one important thing to keep in mind, fire sales guarantee one-time revenue, not customer loyalty. It is up to you, the business owner, to turn those one-time sales into repeat business. Keep your customers coming back for more.

You may be asking yourself, “how can I do this?” Well, there are several ways. First of all, you must offer quality products and value-added items that illustrate just how knowledgeable you are about your business and your industry as a whole.

Secondly, you should offer a discount on the next purchase for customers who take advantage of your fire sale offer. This will encourage them to buy more of your products and provide you with repeat business.

Another way to keep customers coming back to you is to offer a membership discount to fire sale customers, which not only secures their loyalty but can also help ramp up your membership marketing program.

In addition, you should always prompt your fire sale customers to provide you with important contact information during check out. This ensures you are dealing with real, legitimate customers (and not spambots) while providing you with accurate and helpful information as a means of contacting them for follow-up purposes in the future. You can then send fire sale customers follow-up communications, asking them to offer feedback on the products they have purchased and invite them to enjoy a discount on their next purchase in exchange for their participation.

This can be helpful to your business in more ways than one. Not only will you learn what your customers are thinking about your current product offerings, but you will gain valuable feedback that can help you develop future products and services that better serve your customer base in the future.

You may also want to offer exclusive extensions on products similar to those they have already purchased. For example, if a particular customer bought an e-book about affiliate marketing during your last fire sale, they just may be interested in articles, reports, or online courses on the same topic. This is a perfect opportunity for you to sell additional materials to them.

The bottom line is when you entice your customers to “come back,” you not only secure business but also secure loyalty. The more your customers purchase products from you, the more they will come to trust you. And THAT is the ultimate goal because a loyal customer is a paying customer.